Spend optimized to the metric that pays.
Funded accounts and retained clients, not registrations that never deposit. The platform's favourite numbers aren't the ones that fund payroll.
spend that reaches the deposit
Google, Meta and programmatic built for the funnels this industry actually runs. Measured to funded accounts, not the numbers that look good on the platform.
22%
Lower funded-account CPA
18%
Higher registration-to-FTD rate
31%
Lower cost per qualified lead
$60M+
Ad spend managed
CLIENT WALL
talk to usREALITY CHECK
challenge
You're spending heavily on Google and Meta. The funded accounts don't justify it, and you can't see where it breaks. The platform says the campaign works. The deposits say otherwise.
solution
We optimise the system, not just the account. We fix the signal before we scale the spend — feeding funded-account outcomes back into bidding, finding where value is lost between click and deposit, and reallocating budget around what actually pays.
WHAT YOU GET
talk to usA funnel that doesn't leak.
Most wasted budget in this industry isn't wasted on the ad - it's lost between the click and the deposit. We find it and close it.
Creative that runs the first time.
Briefed against compliance from the first draft. Less rework, faster launches, more approved campaigns.
Acquisition that survives a policy change.
Diversified across paid so no single channel is existential.
One team accountable for the outcome.
Not a channel vendor reporting platform metrics. A team responsible for what the deposits say.
Spend optimized to the metric that pays.
Funded accounts and retained clients, not registrations that never deposit. The platform's favourite numbers aren't the ones that fund payroll.
A funnel that doesn't leak.
Most wasted budget in this industry isn't wasted on the ad - it's lost between the click and the deposit. We find it and close it.
Creative that runs the first time.
Briefed against compliance from the first draft. Less rework, faster launches, more approved campaigns.
Acquisition that survives a policy change.
Diversified across paid so no single channel is existential.
One team accountable for the outcome.
Not a channel vendor reporting platform metrics. A team responsible for what the deposits say.
HOW WE WORK
Funnel before ad.
We map the path from impression to acquisition and find the 15-30% of waste nobody's looking at, before touching creative.
Tracking that tells the truth.
Run against server-side measurement, not last-click - because last-click in a 30-90 day funnel actively lies. Connected to our measurement work.
Test in cycles.
Experiments, decisions on signal not opinion. Winners scale, losers die without ego.
Compliance from the first draft.
Writers and designers who know what runs and what gets disapproved. The cost of rework across a media budget is one of the largest invisible drains in fintech - we cut it to near zero.
Report on deposits.
Funded accounts, retention, CAC by channel, contribution to LTV. Not impressions.
industry trusted
Tajinder VirkCo-Founder & CEOCONTACT US
Regulated products, long funnels, and platform metrics that don't match the metrics that pay the bills. Usually agencies optimize to sign-ups. Funded accounts and retention are a different conversation.
Most platforms, with constraints. Google permits regulated advertisers in most markets with verification. Meta depends on product and country. We map this against your specific licences before proposing anything.
Server-side tracking, first-party data into your CRM, attribution across the full 30–90 day funnel. We measure funded accounts and retention, not platform-reported conversions.
Both work. We have an in-house creative team and we integrate with yours if you have one. What we won't do is run traffic against creative that doesn't perform.
Test cycles run two weeks. Signal in the first month. Scaling decisions in the second. Most clients see meaningful efficiency gains in 60–90 days.
The economics make sense at a meaningful budget - typically we align based on market specifics and business objectives.
CONTACT US