designed for modern discovery

PR that moves at the speed of the algorithm and puts your name exactly where it needs to be - top of mind.

OUR REACH

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  • 1,3k+

    Media platforms

  • 40+

    Markets

  • 500+

    Journalists and editors

  • 15+

    Languages covered

CLIENT WALL

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REALITY CHECK

challenge

You’ve been sending press releases for two years.
You get placements.
Nothing moves commercially.

solution

Digital PR isn't distribution. It's the full chain from story to outcome. Organic coverage, newsjacking, podcasts, video interviews, media partnerships, and on-the-ground coverage at the moments that matter. We build the presence that compounds in search, in AI answers, and in the minds of the people making decisions in this industry.

WHY UF AGENCY

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Visibility and relevance are two sides of the same coin. As an FX broker, a prop firm, or a fintech, you know how challenging it can be to compete for a piece of an already shrinking pie. Digital PR give you the edge, no matter how narrow the market.

On average, across our clients:

  • 35%+

    increase in branded search

  • 25%+

    share of voice growth in 90 days

  • ~3

    months to measurable GEO impact

  • 2x

    growth in organic visibility

WHY UF AGENCY

What and how you communicate online matters as much, if not more, than how you appear. It’s your reputation, your story, what you stand by. It’s your ‘WHY’.

Your ‘WHY’ can take many forms, adapt to market trends, and create impact much faster. Because it’s digital.

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Thought leadership articles

Position your company and brand as an authority in your line of business.

CEO interviews & by-line articles

Give voice to the hottest topics shaping mindsets in your industry right now and share your perspective with peers and thought leaders around the world.

Podcasts

Interviews with your founders and chief executives are featured on channels with millions of viewers worldwide.

Newsjacking

Your position on what’s moving your industry and the economy right now featured by Reuters, AP, The Wall Street Journal, and other tier-1 publications.

Corporate communications

Product launches, events, CSR activities or award wins are all brand and credibility boosters and newsworthy accomplishments. We handle this all the way from writing to media pitching and publishing.

Crisis communications

The FX and Fintech space is as competitive as it is crisis-prone. The best way to manage a crisis is to stop it becoming one. We keep a close eye on the conversation around your brand, step in when negative.

Media relations

Opening a new office? Expanding to new markets? New products in your pipeline? We’ve got just the right contacts spanning regional and global journalists and media outlets with millions of readers to get you in the public eye.

WHY UF AGENCY

  • Reach you can't build alone

    Access to 1.3K+ media platforms across 40+ markets - executive interviews, podcasts, advertorials, organic coverage, and newsjacking that places your brand where paid never could.

  • One team that owns the outcome

    Not a press-release factory. A team accountable for what the coverage actually does for the business.

OUR REACH

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  • 2k+

    articles

  • 550+

    campaigns

  • 100+

    executive interviews and podcasts

  • 48hrs

    brief to placement

  • <12hrs

    crisis response

HOW WE WORK

  1. Position first.

    We find the angle that's true about your business and sharp enough to earn coverage.

  2. Plan the calendar.

    A rolling plan tying milestones, market moments, and executive narrative to specific placements. Planned, not reactive.

  3. Write so it runs.

    Specialists who understand CFDs, prop, payments and regulation produce work that passes legal and gets picked up.

  4. Place by intent.

    Each piece is matched to the right outlet, market, and audience - direct hit, clear impact.

  5. Report what it did.

    Coverage, reach, share of voice, and, where relevant, draw the line back to the pipeline.

industry trusted

What stands out most is how quickly the UF team understands the specifics of our industry, our audience, and the way we want to communicate as a B2B brand. They are not only responsive and well-organized, but also thoughtful in their approach — challenging ideas when needed and helping us turn complex topics into clear, relevant communication. For us, this has made the collaboration feel less like working with an external agency and more like having a partner who truly understands our vision.

X Open HubAleksandra WalendzikMarketing Manager
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FAQs

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More than ever, for a reason most people miss. PR now does a third job beyond reach and reputation: it's the foundation of whether you appear in the AI engines quietly replacing search. Coverage compounds. Silence compounds too.

Tier-one financial and trading media, regional business press, and local-language outlets across the markets you operate in. The mix depends on the news and the market. The quality doesn't move - placements your buyers actually read.

Paid placements carry the sponsored tag for regulatory and compliance reasons, so they don't pass ranking authority. Their value is authority, brand entity strength, referral traffic, and AI citation. Anyone promising DA-70 backlinks from paid fintech coverage is selling something the mechanics no longer support.

AI engines cite brands that appear often and credibly in the sources they trust. Sustained PR is the single strongest input to that. PR without GEO leaves value on the table. GEO without PR has nothing to work with.

Yes — journalist attendance, media partnerships, on-site interviews, and post-event coverage. We've managed media coordination for office openings, product launches, and major industry events across multiple markets simultaneously.

Yes - regulatory pressure, journalist inquiries, social escalation. Fast response, coordinated outlets, executive protection. For sensitive situations we coordinate with legal on messaging.

1.3K+ platforms, 40+ markets, native-language writers and local distribution in every region we operate. For brands without regional offices, this is usually the capability they lean on most.

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