Entity positioning
Making sure answer engines understand exactly what your brand is, what it offers, where it operates, and how it compares. This is the foundation — without clean entity signals, everything else produces noise.
get cited by AI
Get recommended by ChatGPT, Claude, and Gemini. It is how future buyers find you.
2-3
Months to see your first visibility shifts
78%
Increase in positive brand trust
3x
More mentions in AI answers
76+
Top finance news sites we target
CLIENT WALL
talk to usReality check
challenge
You spend time and money on standard SEO. You rank for keywords. But buyers are not clicking those blue links anymore.
solution
Buyers now ask AI for answers instead of clicking links. GEO makes sure AI recommends your business. Instead of basic keywords, AI checks if trusted sites talk about your brand over time. We build this trust for you now, so you become the top AI answer before your competitors do.
Buyers now ask AI first to find the best financial products. As a fintech brand, you know how hard it is to stand out. Right now, most companies are invisible in these new AI answers because they still use old SEO tricks.
GEO gives you the early edge. It builds on the work you already do, making you the top AI answer today before it costs more and your competitors catch up.
What we do
talk to usCitation strategy
Building sustained presence across the sources AI models weight most: tier-one financial media, authoritative industry publications, review platforms, community sources, and structured knowledge bases. Powered by our PR and content capabilities working together.
Structured content
Question-led pages, FAQ markup, and long-form content built in the formats AI actually cites. Including on your own site — often the single highest-leverage GEO work a brand can do.
Review and reputation signals
AI models read Trustpilot, Forex Peace Army, broker review sites, and vertical comparison platforms as inputs. We coordinate review management into GEO strategy so the signals reinforce.
Wikipedia and fact sources
AI relies on trusted sites like Wikipedia, Wikidata, and Crunchbase to learn about your brand. We help create the right conditions to get your brand listed there, so AI gets clean, current, and consistent data every time.
Answer engine monitoring
Tracking your visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews over time. Which queries cite you. Which cite competitors. Which cite nobody. The data that tells us what's working and what to push harder.
Entity positioning
Making sure answer engines understand exactly what your brand is, what it offers, where it operates, and how it compares. This is the foundation — without clean entity signals, everything else produces noise.
Citation strategy
Building sustained presence across the sources AI models weight most: tier-one financial media, authoritative industry publications, review platforms, community sources, and structured knowledge bases. Powered by our PR and content capabilities working together.
Structured content
Question-led pages, FAQ markup, and long-form content built in the formats AI actually cites. Including on your own site — often the single highest-leverage GEO work a brand can do.
Review and reputation signals
AI models read Trustpilot, Forex Peace Army, broker review sites, and vertical comparison platforms as inputs. We coordinate review management into GEO strategy so the signals reinforce.
Wikipedia and fact sources
AI relies on trusted sites like Wikipedia, Wikidata, and Crunchbase to learn about your brand. We help create the right conditions to get your brand listed there, so AI gets clean, current, and consistent data every time.
Answer engine monitoring
Tracking your visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews over time. Which queries cite you. Which cite competitors. Which cite nobody. The data that tells us what's working and what to push harder.
HOW WE WORK
Audit first.
Before we build, we measure. What are the queries your prospects are asking AI right now? Which brands does AI cite for each? Where do you appear, where do you lose, where is the field open? This is the baseline everything else is built against.
Strategy tied to the business.
GEO without commercial targeting is a science project. We focus on the queries that actually produce your buyers — by market, by product, by funnel stage — and build toward citation in those specifically.
PR and content working together.
Most agencies run these separately. We don't. Our PR team briefs with GEO outcomes in mind, our content team writes for citation, and both feed the same entity position. The work compounds instead of competing.
Monitoring as standard.
Monthly reports on citation frequency, sentiment, and competitive position across the major answer engines. You see the trajectory. We see what to adjust.
Patience when it's warranted, urgency when it isn't.
GEO produces compounding returns. First visibility shifts usually appear within two to three months of sustained work. Dominant citation positions take longer. We'll tell you when to push, and when to let the work do its job.
industry trusted
Daria KlimovaMarketing Manager
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Generative Engine Optimization is the work of making sure AI answer engines like ChatGPT, Claude, Perplexity, and Gemini cite your brand when prospects ask them for recommendations. The discipline of being named in the answer, not ranked in the list.
SEO ranks pages for queries on search engines. GEO gets brands cited in answers from AI models. Different mechanics, different signals, different strategy. SEO cares about links and on-page signals. GEO cares about pattern — how often and how credibly a brand appears across the sources models read.
It's a real discipline, and it's going to get more defined as the category matures. Right now the practitioners doing it well are those combining sustained PR, structured content, entity work, and answer engine monitoring. The ones calling it "SEO for AI" are not doing it well.
First visibility shifts usually appear within two to three months of sustained work. Dominant citation positions for competitive queries take longer. Models cite what they have been reading for a while, which is why brands that start now will be cited through 2027 and 2028 — and brands that start in 2027 will have to catch up from behind.
Yes — and in Claude, Perplexity, Gemini, and Google AI Overviews. Each model has its own sources and weighting, and a proper GEO program covers all of them rather than optimising for one.
PR is the single strongest input to citation pattern. Brands with sustained presence in the publications AI models read become the brands AI models name. You can do GEO without PR, but you will be working with one hand tied. Most of our GEO clients run both as a single coordinated program.
Monthly monitoring of citation frequency, sentiment, and competitive position across the major answer engines. We track which queries cite you, which cite competitors, and which cite nobody. The trend is what matters — GEO compounds, and the monthly curve tells the real story.
Getting in early secures a safe spot for your brand. When others finally try to join in, they will face a huge gap that is hard to close.
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