FROM LAUNCH TO RISE
See how we helped iTech Software unleash the brand upon the world by conquering the SEO mountain.
challenge
iTech Software, a newly established fintech software firm, came to us seeking guidance to make their brand known. They had just launched their business, but they faced a common challenge that many startups encounter: how to introduce themselves to a market dominated by established players.
tactics
At UF Agency, our mission was clear: It wasn’t just about creating a killer brand identity; it was about ensuring they are primed for visibility, credibility and ranking success. Here’s the inside scoop on what we did!
BRAND IDENTITY
When it came to creating iTech’s brand identity, we chose bold colors that symbolize energy and innovation. Our goal? To capture the target audience’s attention with a brand that oozed confidence and authenticity. The logo further emphasized these attributes, featuring vibrant colors and contemporary typography to break away from the mundane.
WEBSITE DESIGN
Stepping away from templates, we created a user-centric website that streamlined the sales funnel. With users prioritizing value and time efficiency, we went for a minimalist design, highlighting iTech’s key benefits, removing unnecessary elements and integrating clear call-to-action buttons.
SEO SETUP AND MANAGEMENT
During the setup phase, our focus was on the technical aspects of the website that are often overlooked by developers such as loading speed and duplicate content issues. We also paid close attention to schema markup, SSL certificates and site architecture to ensure search engines can efficiently crawl and index the website. Through an ongoing, iterative process we kept iTech’s website in optimal shape, meeting the demanding expectations of both users and search engines.
BACKLINK BUILDING
In terms of backlinks, we engaged with reputable sites of high domain authority and handcrafted high-quality backlinks. Regular audits were conducted to assess the health of the backlink profile, discard toxic links and identify new link-building opportunities. Such an approach ensures that backlink profiles remain robust, relevant and resistant to penalties from search engines.
RESULTS
The combined efforts of brand identity creation, website design, SEO management and strategic backlink building drove significant results for iTech Software. Their website experienced a consistent rise in organic traffic, signaling improved visibility in search engine results and attracting more potential customers.
Furthermore, our backlink building strategy bolstered their domain authority and industry credibility. This not only enhanced iTech’s online reputation but also attracted more referral traffic to their website.
