See how we transformed Intivion’s visual identity and overhauled their website to drive business growth.
challenge
At UF Agency, we love tackling challenges head-on and that’s exactly what we did when Intivion, a full-service technology provider for brokers, approached us. They were struggling with a misrepresented branding and outdated website that failed to engage their target audience and reflect their personality. They knew they needed a change to establish a strong online presence.
tactics
Our team dove right in, conducting a thorough analysis of Intivion’s brand positioning, messaging, target audience and competitive landscape to identify the key challenges they were facing. Using the insights we gained, we developed a comprehensive strategy that involved creating a new brand identity and revamping their website design and content.
NEW BRAND IDENTITY
Building a powerful brand identity was at the forefront of our agenda. We started by fine-tuning their brand messaging to align with their target audience and business goals. We created a new logo that captured Intivion’s dynamic and innovative approach, while still maintaining brand recognition among their existing customers.
As part of the rebranding efforts, we also created a brand style guide (e.g., color palette, typography, imagery) to ensure a consistent look and feel across all touchpoints.
WEBSITE REDESIGN
When it came to redesigning Intivion’s website, we left no stone unturned. We performed an in-depth audit and identified areas for improvement, including outdated design, navigation issues and inconsistent content.
To address these issues, we created a visually appealing and responsive website design. We restructured the website architecture, streamlined the navigation and created informative and optimized content. Our focus was on improving the user experience, making it easier for visitors to understand Intivion’s services and offerings.
RESULTS
The new brand identity truly represents Intivion’s value proposition and resonates with their target audience, boosting brand perception and credibility.
The website redesign and revamped content have led to a significant increase in website traffic and longer average time on page. The improved navigation has resulted in an enhanced user experience, reducing bounce rate and increasing the number of pages per session.
It’s incredibly rewarding to hear from our client that users find it a breeze to explore content and take desired actions, leading to higher engagement rates and increased inquiries from potential customers. And for that, we couldn’t be happier.
