See how our methodical and cohesive rebranding efforts breathed new life into the Finance Magnates London Summit (FMLS) 2022, setting new benchmarks and raising industry standards.
challenge
At UF Agency, we love a good challenge, and the FMLS 2022 was no exception. FMLS is one of the most anticipated events in the financial industry, attracting top-tier companies from around the world. However, the organizers faced a critical challenge: how to reinvent the summit’s brand identity and create an engaging and unified digital and physical experience that would make waves throughout the industry.
tactics
Embarking on a journey of strategic rebranding, we deployed a series of tactical initiatives to reimagine and elevate FMLS. Let’s dive into the key tactics that fuelled its success and brought the summit to new heights.
NEW BRAND IDENTITY
Our first step was to gain an in-depth understanding of the summit’s vision, positioning and value propositions to create a new brand identity that truly captures its essence. We designed a modern logo that exudes professionalism, while its bold and vibrant colors embody the dynamic and forward-thinking nature of the financial and technology industries. Ultimately, we instilled a new energy into every dimension of the brand, redefining its overall visual identity.
WEBSITE REDESIGN
With the new identity in place, we then turned our attention to the website. We knew that attendees needed to access information on the go, so we designed a user-friendly and visually appealing website that was optimized for mobile devices. Clear navigation and intuitive functionality made it easy for attendees to access important information, with interactive elements keeping them engaged.
CAMPAIGN ASSETS
We also created a suite of digital assets that were strategically crafted to generate buzz and anticipation for the event. Social media graphics, digital ads and online banners were designed to be easily recognizable and captivating, driving increased engagement from the target audience.
EXHIBITION GRAPHICS
Taking our creativity beyond the digital landscape, we designed all the graphics within the expo hall. Our objective was to create visually striking and informative displays, drawing attendees towards different exhibitor booths and presentations, thus fostering a networking-centric atmosphere at the summit.
RESULTS
Looking back at FMLS 2022, we are thrilled with the outcomes. The strategic rebranding has not only generated a remarkable surge in awareness but has also created a whirlwind of excitement. Exhibitors and attendees alike commended the summit’s vibrant and innovative nature, highlighting the positive impact of the rebranding. The exhibition graphics transformed the space into a captivating visual journey, while the website served as a powerful toolkit, enriching attendees’ experience.
Overall, by crafting of a clear and strong brand identity, we have laid the foundation that will shape the trajectory of all future summits, propelling the success of FMLS for years to come.
