See how we propelled Finvasia and its sub-brands to the spotlight through strategic PR.
challenge
Finvasia is a global conglomerate spanning across industries such as financial services, technology and healthcare. Despite their strong international presence, they were grappling with a dual challenge: how to establish strong brand recognition for their fintech sub-brands (i.e., Fxview, AAAFx, ZuluTrade and Capital Wallet) in an already saturated market, while also enhancing the reputation of Finvasia as the parent brand. That’s where we came in as their trusted marketing partner, leveraging our expertise to conquer these hurdles together.
tactics
Armed with a deep understanding of Finvasia’s goals and the dynamics of the market, we developed a tailored PR strategy to make sure each brand’s voice would be heard loud and clear. While not an easy task, at UF Agency, we love a good challenge!
BRAND-SPECIFIC PRESS RELEASES
We leveraged PRs to communicate each brand’s messaging, emphasizing their unique features, benefits and noteworthy company updates. As we crafted the PRs, we tactfully weaved in the narrative that Finvasia serves as the backbone behind the brands, cementing its position as a force to be reckoned with.
EDUCATIONAL PRESS RELEASES
We also focused on developing educational and informative content to equip readers with the knowledge to make well-informed financial decisions. Our goal was to establish each brand as a trusted authority in their respective fields, solidifying their reputation among their target audience.
We employed proven tactics to optimize PR visibility on search engines. We strategically incorporated keywords, ensuring a natural flow without resorting to keyword stuffing.We created headlines to entice readers to explore the content and call-to-actions to drive engagement without overwhelming them with excessive links. Additionally, we secured media coverage from trusted and influential sources, making sure the right message reached the right people, tailored to different markets.
TOP-TIER MEDIA COVERAGE
RESULTS
By adopting a strategic PR approach, we successfully spread each brand’s messaging across diverse markets. This endeavor yielded impactful outcomes, including a substantial increase in online visibility, the creation of high-quality backlinks and a notable elevation of brand awareness for each of the brands. Transparent communication became the cornerstone of our strategy, boosting the reputation of both the sub-brands and the parent brand.
By securing extensive coverage in highly regarded global and regional media outlets, we ensured that the messages of each brand became impossible to overlook, captivating audiences far and wide. Our emphasis on prominent placements in those media outlets led to enhanced visibility, heightened traffic and increased engagement. This was instrumental in strengthening Finvasia’s position, enabling them to build momentum and grow stronger.
