See how our holistic approach took Ardu Prime’s brand presence to new heights and propelled them to global recognition.
challenge
Ardu Prime, an EU regulated broker based in Greece, sought our expertise for a pressing challenge: the lack of global recognition for their brand. Despite having solid offerings, they struggled to stand out in the crowded online trading industry. They realized that without a stronger brand presence, expanding their market share and reaching new customers would be an uphill battle.
tactics
At UF Agency, challenges are our playground. Without wasting time, we rolled up our sleeves, ready to make waves. Our mission? To establish Ardu Prime as a recognized player on the global stage. So, buckle up as we take you through this wild journey.
BUSINESS MODEL CANVAS
We started by analyzing Ardu Prime’s business model using the Business Model Canvas. What’s great about this strategic tool is that it helps us gain a holistic understanding of a business and see how all the different pieces fit together. This big-picture view enabled us to identify any areas where Ardu Prime was falling short and make strategic decisions to capture value.
BRAND STRATEGY
Next, we embarked on a brand strategy and positioning journey, delving into the brand’s soul.
We focused on critical aspects such as competitive brand mapping, target audience profiling, value proposition, reason to believe, brand archetype, brand heart pyramid, look and feel, and tone of voice to shape Ardu Prime’s transformation.
BRAND STRATEGY
Next, we embarked on a brand strategy and positioning journey, delving into the brand’s soul. We focused on critical aspects such as competitive brand mapping, target audience profiling, value proposition, reason to believe, brand archetype, brand heart pyramid, look and feel, and tone of voice to shape Ardu Prime’s transformation.
NEW BRAND IDENTITY
With the brand strategy in place, we proceeded to a full rebranding process. This involved creating a new visual identity that would allow Ardu Prime’s true essence to shine through.We gave their website a complete makeover, ensuring it provided a seamless user experience, showcased their services effectively and instilled confidence in potential clients.
We took proactive steps to streamline their digital environment. We implemented SEO techniques to improve their online visibility, managed their social media profiles and whitelisted their ad accounts on all major advertising platforms.By using data-driven analysis, we identified the most effective channels for reaching potential clients and optimized our strategies accordingly.
To generate buzz and reach a wide audience, we orchestrated a high-impact, strategic campaign to launch their reimagined brand.As part of the campaign, we secured a premium sponsorship deal for Ardu Prime with the EuroLeague Basketball championships, a globally recognized sports organization.
We designed and executed a multichannel campaign, combining online and offline marketing initiatives. The campaign included targeted advertising, content creation, social media contests, influencer collaborations and event activations during the EuroLeague basketball championships.
Notably, we ran an impressive Out-of-Home (OOH) advertising campaign in Athens to get the word out about Ardu Prime being the premium partner of the two top Pan-European basketball club competitions, EuroLeague and 7DAYS EuroCup. We made sure its presence was felt at every turn.We strategically placed billboards in high-traffic locations, including the Athens International Airport, to expand ArduPrime’s footprint and enhance its presence in the European market.
RESULTS
We went all-in, covering every angle with our strategy, branding, marketing and creative efforts, and the results speak for themselves. Take a sneak peek:
Ardu Prime experienced a remarkable increase in brand awareness within their target market, as indicated by pre-and post-campaign surveys and market research.
The strategic revamp of their website led to improved search engine visibility, attracting more users to explore Ardu Prime’s offerings.
Their social media profiles saw a notable increase in followers and overall engagement, signifying a growing online community and heightened interest in the brand.
During the campaign period, the enhanced brand recognition had a positive effect on their bottom line.
The premium sponsorship deal with the EuroLeague Basketball championships generated extensive media coverage and brand exposure during televised games, reaching hundreds of thousands of viewers worldwide.
